Primeline Group Completes First Acquisition in Mainland UK
We’re delighted to announce that Primeline Group has acquired Avon Freight Group, a specialist logistics provider based in Birmingham. This marks a major milestone for our business — Avon is the first company within our Group to be headquartered in mainland UK.
As Ireland’s largest independent provider of logistics and route-to-market solutions, Primeline Group partners with some of the world’s leading brands. Headquartered in County Meath, we are proud to be the county’s largest employer, with a team of over 1,200 colleagues and nearly two million sq. ft. of operational space across Ireland and the UK.
Founded in 1979, Avon Freight Group has built a strong reputation for excellence in warehousing and transport, servicing a wide customer base across industrial, retail, and FMCG sectors. The company operates three sites in Birmingham, covering a total of 250,000 sq. ft., and employs over 120 colleagues, with a significant fleet supporting daily UK and Ireland freight services.
Tim Cummins, CEO of Primeline Group, commented:
“We’re thrilled to welcome Avon Freight to the Primeline family. This acquisition strengthens our UK presence following last year’s acquisition of GCS in Northern Ireland. It also allows us to better support our customers with UK-based needs and unlocks exciting synergies across our operations.”
Danny Geoghegan, Primeline Group Founder, added:
“The Avon team’s strong people-first culture and customer dedication really stood out. Their commitment to safety and quality mirrors our own values. We’re excited to work alongside Dawn Greene and her team to create new opportunities across the Group.”
Dawn Greene, Managing Director at Avon Freight, said:
“This is a hugely positive step for our business. Primeline’s reputation for innovation and growth speaks for itself. We’re excited to be joining a team that shares our values and vision for the future of logistics.”
At Primeline Group, we deliver over 25,000 deliveries each week to 7,500+ stores across Ireland. Our logistics network ensures a Primeline truck visits every town in Ireland every day, and our sales teams engage with more than 3,000 retail outlets each month.
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