We’re proud to unveil the newly branded Primeline fleet in partnership with Boots Ireland—a fantastic addition to our logistics network and a strong symbol of our shared commitment to service, reliability, and innovation.
These new co-branded trucks are more than just a fresh look on the road; they represent the scale and strength of the Primeline operation. Every week, our team of over 1,200 employees works hard to deliver more than 1.6 million cases across Ireland, ensuring shelves are stocked and retailers can serve their customers. With over 25,000 deliveries weekly and more than 7,500 retailers serviced, our fleet of 450+ vehicles plays a central role in keeping supply chains moving smoothly.
Partnering with Boots Ireland on this new branding is a natural fit. Both organisations are focused on delivering for customers—whether that’s through efficient, reliable logistics or by ensuring communities across Ireland have access to trusted health and beauty products. Seeing our brands side by side on the road is a great reminder of what can be achieved through collaboration.
Of course, bringing a project like this to life requires teamwork. A huge thank you to Setanta Vehicle Sales and Renault Trucks Ireland for their expertise and support in delivering these new vehicles to the highest standard.
So next time you’re out and about, keep an eye out for our newly branded trucks! They’re a moving reminder of Primeline’s ongoing commitment to innovation, growth, and service excellence.
At Primeline Group, we’re proud of our people, our partners, and our fleet—and this latest development is another milestone in our journey of driving success across Ireland.
