Huge congratulations to the Primeline Group Credit Control team who won “Domestic Collections Team of the Year” at the 2025 Irish Credit Team Awards on November 14th! 🏆
This prestigious award recognises the team’s dedication, professionalism, and outstanding results across 2025
Well done to each and every one of you on this well-deserved achievement. Your hard work continues to set the standard.
Primeline are lucky to have you🙌
Celebrating a Milestone at Primeline Group! 🚚✨
We’re incredibly proud to celebrate Caoimhe O’Neill of Primeline Express, our first ever graduate from the LAA – Logistics Associate Apprenticeship Programme!
This achievement is more than a personal milestone, it represents the progress we’re making in supporting and empowering women in a traditionally male-dominated industry.
At Primeline, we’re committed to creating pathways for talent to grow, thrive, and lead. Caoimhe’s success is a powerful reminder of what’s possible when ambition meets opportunity.
Please join us in congratulating Caoimhe on this fantastic achievement and in celebrating the future of women in logistics! 💪📦✨
On Wednesday, Primeline proudly celebrated the official launch of the Primeline Group Women’s Network. This new initiative has been created to celebrate, support, and empower the incredible women across our organisation—and beyond.
The Primeline Group Women’s Network exists to create a space for:
Connection
Growth
Mentorship
Leadership
It is a place where women can share experiences, lift each other up, and inspire positive change.
Our mission is clear: to create a supportive network where women can thrive, lead, and make a real impact across all areas of our company.
Our launch event at The Pantry, Ashbourne, brought colleagues together for an afternoon of inspiring speakers and engaging conversations. Of course, there were also some very well-received goodie bags!
Most importantly, the event set the stage for what’s ahead:
This network belongs to all of us. Whether you want to mentor, learn, or simply listen, your presence matters. Together, we will build a community that thrives on support, collaboration, and the belief that when women support women, incredible things happen.
A huge thank you to our brand partners for supporting the launch with their generous donations for our goodie bags. There were plenty of happy faces thanks to: Tayto Snacks, Britvic Ireland, Lindt & Sprüngli, Ferrero, Castle King Services, Unilever Ireland, JDE Peet’s Ireland, Colgate-Palmolive, SHS Sales & Marketing Ireland, and Prestige Beauty Ireland.
We are so excited for the future of the Primeline Group Women’s Network and the positive impact it will bring across our business.
We’re proud to unveil the newly branded Primeline fleet in partnership with Boots Ireland—a fantastic addition to our logistics network and a strong symbol of our shared commitment to service, reliability, and innovation.
These new co-branded trucks are more than just a fresh look on the road; they represent the scale and strength of the Primeline operation. Every week, our team of over 1,200 employees works hard to deliver more than 1.6 million cases across Ireland, ensuring shelves are stocked and retailers can serve their customers. With over 25,000 deliveries weekly and more than 7,500 retailers serviced, our fleet of 450+ vehicles plays a central role in keeping supply chains moving smoothly.
Partnering with Boots Ireland on this new branding is a natural fit. Both organisations are focused on delivering for customers—whether that’s through efficient, reliable logistics or by ensuring communities across Ireland have access to trusted health and beauty products. Seeing our brands side by side on the road is a great reminder of what can be achieved through collaboration.
Of course, bringing a project like this to life requires teamwork. A huge thank you to Setanta Vehicle Sales and Renault Trucks Ireland for their expertise and support in delivering these new vehicles to the highest standard.
So next time you’re out and about, keep an eye out for our newly branded trucks! They’re a moving reminder of Primeline’s ongoing commitment to innovation, growth, and service excellence.
At Primeline Group, we’re proud of our people, our partners, and our fleet—and this latest development is another milestone in our journey of driving success across Ireland.
Last Friday, Primeline Group proudly delivered 500 goodie bags to Kilmainham for The Jack and Jill Children’s Foundation Family Fun Day! 🎉
Each bag was packed with a selection of treats, including:
Lindt Chocolate 🍫
Nature Valley Bars 🌾
Capri-Sun 🍊
Tayto Crisps 🥔
Colgate Toothbrushes 🪥
Betty Crocker Mix 🍪
Prestige Fragrances 🫧
Hartley’s Jelly Pots 🍓
Fibre One Bars 🫓
To top it off, 1,000 bottles of water were generously donated and delivered directly to the event by our amazing partners at Coca-Cola HBC – well needed on such a warm day! ☀️
A massive thank you to Primeline Express and Johnson Bros. for providing their facilities and supporting the storage and movement of all the donated items 👏
And of course, thank you to our fantastic brand partners who made this all possible:
Tayto Snacks, General Mills, Lindt & Sprüngli, Colgate-Palmolive, Premier Foods, Prestige Beauty Ireland, and Capri Sun Group.
The Jack and Jill Children’s Foundation provides vital home nursing and end-of-life care for children up to six years of age with highly complex medical conditions, as well as offering much-needed support to their families across Ireland.
If you’d like to support this incredible cause, you can donate here!
Primeline are delighted to publish both our Sustainability Report and Carbon Report for 2024. This was a year of company-wide commitment and co-operation to ensure Primeline is doing what’s right for our people, planet, and performance.
Some of our biggest highlights of the year:
• 22.62% reduction in carbon emissions since FY 22/23
• Up to 90% cut in transport emissions through HVO biofuel
• 100% renewable and certified energy powered 98.53% of sites in 2024.
We’re also extremely proud to have been recognised with:
• Sustainable Workplace Award – Newstalk Changemaker Awards
• Sustainability Team of the Year – The Irish Logistics & Transport Awards
• EcoVadis Bronze Sustainability Rating
• Employer of the Year – The Irish Logistics & Transport Awards
• Trucksafe Green and Gold Standard
• LEED Gold & Silver Certifications
• Sustainability Team of the Year Finalist – Green Awards
This progress is thanks to our people and partners – pushing the boundaries of sustainability in Irish Business
You can view the full documents below or read more about our ESG Strategy here.
Primeline Group – forward thinking.
We are beyond proud to announce that Primeline Group has been awarded the Sustainable Workplace prize at the inaugural Newstalk Changemaker Awards 2025!
This honour recognises our extensive efforts in ESG across 2024–25. Here are just a few highlights:
None of this would have been possible without the vision and hard work of our ESG leaders Debbie Johnston and Jonatan Krieser, and the commitment of our entire team.
A huge congratulations to all fellow finalists – Oriel Marine Extracts, Hemp Heros, BearingPoint, Diageo and Airfield Estate. It’s an honour to be recognised among organisations that continue to push the boundaries of sustainability in Ireland.
What’s next?
Our sustainability report will be published in the coming weeks, providing insights into our energy performance, emissions, social impact, and long-term goals.
We are launching an ESG mini-series, giving a behind-the-scenes look at our operations, innovations, and forward-thinking sustainability plans.
We will continue to keep ESG at the forefront of everything we do, expanding our renewable energy capabilities, adopting new technology and driving forward toward a net-zero future.
A sincere thank you to Newstalk Changemaker Awards, SSE Airtricity, FBD Insurance, Repak, Close Brothers Motor Finance and all sponsors of the Newstalk Changemaker Awards for celebrating sustainability in Irish business!
To the entire Primeline team, this award belongs to you!
Primeline Group – Forward Thinking.
For more info on ESG click here!
To stay up to date with all things Primeline click here!
We’re delighted to announce that Primeline Group has acquired Avon Freight Group, a specialist logistics provider based in Birmingham. This marks a major milestone for our business — Avon is the first company within our Group to be headquartered in mainland UK.
As Ireland’s largest independent provider of logistics and route-to-market solutions, Primeline Group partners with some of the world’s leading brands. Headquartered in County Meath, we are proud to be the county’s largest employer, with a team of over 1,200 colleagues and nearly two million sq. ft. of operational space across Ireland and the UK.
Founded in 1979, Avon Freight Group has built a strong reputation for excellence in warehousing and transport, servicing a wide customer base across industrial, retail, and FMCG sectors. The company operates three sites in Birmingham, covering a total of 250,000 sq. ft., and employs over 120 colleagues, with a significant fleet supporting daily UK and Ireland freight services.
Tim Cummins, CEO of Primeline Group, commented:
“We’re thrilled to welcome Avon Freight to the Primeline family. This acquisition strengthens our UK presence following last year’s acquisition of GCS in Northern Ireland. It also allows us to better support our customers with UK-based needs and unlocks exciting synergies across our operations.”
Danny Geoghegan, Primeline Group Founder, added:
“The Avon team’s strong people-first culture and customer dedication really stood out. Their commitment to safety and quality mirrors our own values. We’re excited to work alongside Dawn Greene and her team to create new opportunities across the Group.”
Dawn Greene, Managing Director at Avon Freight, said:
“This is a hugely positive step for our business. Primeline’s reputation for innovation and growth speaks for itself. We’re excited to be joining a team that shares our values and vision for the future of logistics.”
At Primeline Group, we deliver over 25,000 deliveries each week to 7,500+ stores across Ireland. Our logistics network ensures a Primeline truck visits every town in Ireland every day, and our sales teams engage with more than 3,000 retail outlets each month.
You can also read the full article via the links below:
Today, we came together to celebrate International Women’s Day 2025, honoring the incredible women who make Primeline Group the thriving, diverse, and innovative company it is. It was a day filled with inspiration, reflection, and empowerment as we highlighted the importance of women in logistics and beyond.
Our agenda was as follows:
Leadership Talks: Our inspiring women leaders from across Primeline shared their incredible career journeys, offering wisdom and motivation to the team.
Diversity in Action: Our Chief People Officer Nikki Mullin and our Operations Director Keith Haugh discussed the vital role women play in shaping the future of logistics and Primeline.
Commitment to Equality: Our CEO, Tim Cummins, reaffirmed Primeline’s dedication to equal opportunity, a value at the heart of everything we do.
Colleague Voices: We watched heartfelt videos from colleagues across our units, sharing what IWD means to them and what inspires them every day as women.
The theme of the day was Limitless – a reminder that there are no boundaries to what women can achieve. At Primeline, we’re proud to champion diversity, inclusion, and equal opportunity, not just today but every day.
Thank you to everyone who made this celebration so special. Here’s to the women of Primeline and women everywhere- your strength, resilience, and limitless potential inspire us all. 💪💜
Successful 6-Pillar SMETA Follow-Up Audit Completion!✅
We are proud to announce that on February 11, 2025, Primeline Group successfully completed a Supplier Ethical Data Exchange (SEDEX) Social and Ethical Trade Audit (SMETA) 2-Pillar and 4-Pillar follow-up audit with zero non-conformities or observations!
The audit covered key areas such as labor standards, responsible recruitment, environmental impact, and business ethics, reaffirming our commitment to ethical and sustainable practices.
A massive thank you to our team for their dedication and hard work in maintaining these high standards!
