Today, we came together to celebrate International Women’s Day 2025, honoring the incredible women who make Primeline Group the thriving, diverse, and innovative company it is. It was a day filled with inspiration, reflection, and empowerment as we highlighted the importance of women in logistics and beyond.

Our agenda was as follows:

Leadership Talks: Our inspiring women leaders from across Primeline shared their incredible career journeys, offering wisdom and motivation to the team.

Diversity in Action: Our Chief People Officer Nikki Mullin and our Operations Director Keith Haugh discussed the vital role women play in shaping the future of logistics and Primeline.

Commitment to Equality: Our CEO, Tim Cummins, reaffirmed Primeline’s dedication to equal opportunity, a value at the heart of everything we do.

Colleague Voices: We watched heartfelt videos from colleagues across our units, sharing what IWD means to them and what inspires them every day as women.

The theme of the day was #Limitless – a reminder that there are no boundaries to what women can achieve. At Primeline, we’re proud to champion diversity, inclusion, and equal opportunity, not just today but every day.

Thank you to everyone who made this celebration so special. Here’s to the women of Primeline and women everywhere- your strength, resilience, and limitless potential inspire us all. 💪💜

Successful 6-Pillar SMETA Follow-Up Audit Completion!✅

We are proud to announce that on February 11, 2025, Primeline Group successfully completed a Supplier Ethical Data Exchange (SEDEX) Social and Ethical Trade Audit (SMETA) 2-Pillar and 4-Pillar follow-up audit with zero non-conformities or observations!

The audit covered key areas such as labor standards, responsible recruitment, environmental impact, and business ethics, reaffirming our commitment to ethical and sustainable practices.

A massive thank you to our team for their dedication and hard work in maintaining these high standards!

This week, our health and beauty division, Prestige, pulled off an incredible launch for Sabrina Carpenter Fragrances with Scent Beauty, Inc. at the 3Arena, perfectly timed with two sold out concerts!

The launch was celebrated by delivering an unforgettable experience that deeply resonated with both fans and social media influencers:

We hosted a stunning dinner in the gibson hotel with Irish influencers, reaching an audience of over 6 million people.

Two 40ft Primeline trailers wrapped in Sweet Tooth imagery circled the 3Arena on both nights, turning heads and giving fans a great photo opp!

Our team hit the ground running with Promogroup Ireland digibikes and sampling activations, engaging directly with the target audience.

Over the two days more than 3,000 samples were placed in the hands of the core audience.

This activation was a massive success for the Prestige team and it was fantastic to see such high levels of participation across both nights. Well done to all involved 🙌

What a Night at the The Irish Logistics & Transport Awards! 🙌

Last night was a moment of immense pride for all of us at Primeline Group as we attended The Irish Logistics & Transport Awards. We are thrilled to share that we were finalists in 7 categories and took home 3 prestigious awards:

🏆 Employer of the Year
🏆 Sustainability Team of the Year
🏆 Women in Logistics Award (won by the incredible Eleanor Treanor)

These accolades are a testament to the hard work, dedication, and commitment of every single member of the Primeline Group team. From our drivers and operational staff to our management and support teams, this success is a reflection of the collective effort and passion that drives us forward every day.

A special congratulations to Eleanor Treanor for her well-deserved win in the Women in Logistics category. Eleanor, your leadership, resilience, and contributions to the industry are an inspiration to us all. This award is a recognition of your outstanding achievements and the positive impact you continue to make.

Thank you to the Irish Logistics and Transport Awards for a brilliant night, and to our customers, partners, and team members for your ongoing support. Here’s to continued growth, innovation, and success!

Primeline Group – forward thinking.

We are extremely proud to announce that we successfully achieved LEED Gold and Silver certifications for our two newly built warehouses 12E and 12F which have a combined area of over 360,000 sq. feet! A huge thanks to our sustainability partners Lawler Sustainability for their guidance and support in achieving these certifications.

At Primeline, we believe it’s our responsibility to protect the planet while also benefitting our customers and communities. By enhancing supply chain efficiency and implementing sustainable solutions, we strive to minimise waste and reduce our environmental impact.

Together with our customers, we work towards reducing emissions, investing in renewable energy, and minimising waste generation.

Primeline has set ambitious environmental targets and the LEED certification brings us one step closer to achieving these.

What is LEED Certification?

• LEED certification stands for Leadership in Energy and Environmental Design. It is a globally recognised certification system for buildings and projects that demonstrate sustainable practices, energy efficiency, and environmental responsibility.

Main Challenges

• Lowering operational energy consumption and greenhouse gas emissions.
• Enhancing water efficiency in a high-usage industrial environment.
• Promoting the use of sustainable building materials.
• Meeting rigorous LEED certification standards while adhering to budgetary and timeline constraints.

Our Approach

• The site located in Ashbourne leveraged proximity to key transportation networks, minimizing travel distances and emissions.
• Construction activity pollution prevention was performed while also ensuring there was an active reduction in light pollution on site.

• High-efficiency HVAC systems and LED lighting installed throughout both warehouses.
• Inclusion of rooftop solar panels on both warehouses, generating renewable energy onsite.
• Installation of high-performance insulation and energy-efficient glazing to reduce temperature control demands.

• Use of low-VOC (volatile organic compound) paints, adhesives, and building materials to optimise indoor air quality.
• Implementation of a ventilation system that exceeds ASHRAE standards.

• Indoor and outdoor water usage possibilities were reviewed and refined to ensure there was a reduction in water use on site.
• Low-flow fixtures and fittings implemented in restrooms, canteens and other facilities.

• Prioritised use of recycled and locally sourced materials during construction to lower embodied carbon.
• Robust waste management plan ensured that over 75% of construction waste was diverted from landfills.

Spreading Christmas Magic with The Jack & Jill Children’s Foundation 🎄

This week, we proudly teamed up with The Printed Image to add an extra bit of Christmas magic for the families supported by The Jack & Jill Children’s Foundation.

For those unfamiliar, The Jack & Jill Children’s Foundation is a nationwide charity that provides vital in-home nursing care and respite support for children up to the age of six with severe to profound cognitive delays. Their work supports families navigating incredibly challenging circumstances, including caring for children with brain injuries, genetic diagnoses, cerebral palsy, or undiagnosed conditions.

A critical part of their work is offering end-of-life care for children up to the age of six, regardless of their diagnosis. Families often describe their service as the gift of time – time to take a breath, do the everyday things that others might take for granted, and make precious memories with their loved ones.

At Primeline Group, Primeline Express, and The Printed Image, we were honored to support this amazing cause by packing and delivering nearly 400 boxes of goodies to families this Christmas. Each box was filled with items designed to bring smiles, joy, and a bit of festive cheer during what can often be a difficult time of year.

Once packed and sealed, the boxes made their way to Ashbourne where they were sorted and delivered to doorsteps all over the country, just in time for Christmas 🚛🎅

A huge thank you to everyone involved in bringing this project to life! Your hard work and generosity has made a real difference to so many families.

Check out the video below to see the magic in action!

To learn more about the incredible work Jack & Jill does and to make a donation, please click here.

Together, we can help make Christmas a little brighter for those who need it most. 🎅

Johnson Brothers have officially launched their brand new website!

The new website features information on

• Brand partners
• Services provided
• Who Johnson Brothers are and the senior leadership team
• Recent news

You can also contact the team at Johnson Brothers directly via the contact form on the website.

Check it out here : Johnson Brothers Sales & Marketing | A Primeline Group Company

Tim Cummins, CEO and Nikki Mullin, Chief People and Culture Officer discuss the new development, sustainability and the amazing job opportunities being created at Primeline!

Join us as we continue to innovate, grow, and pave the way for a sustainable future.