Sabrina Carpenter Fragrances – Official Ireland Launch
This week, our health and beauty division, Prestige, pulled off an incredible launch for Sabrina Carpenter Fragrances with Scent Beauty, Inc. at the 3Arena, perfectly timed with two sold out concerts!
The launch was celebrated by delivering an unforgettable experience that deeply resonated with both fans and social media influencers:
We hosted a stunning dinner in the gibson hotel with Irish influencers, reaching an audience of over 6 million people.
Two 40ft Primeline trailers wrapped in Sweet Tooth imagery circled the 3Arena on both nights, turning heads and giving fans a great photo opp!
Our team hit the ground running with Promogroup Ireland digibikes and sampling activations, engaging directly with the target audience.
Over the two days more than 3,000 samples were placed in the hands of the core audience.
This activation was a massive success for the Prestige team and it was fantastic to see such high levels of participation across both nights. Well done to all involved 🙌