Author Archives: BlueberryDev

Ireland’s Largest Irish Owned Net-Zero Energy Distribution Centre

Primeline has completed the construction of two new warehousing facilities located behind the existing properties in Ashbourne Business Park. The new development is comprised of two warehouse units that come to an impressive 360,000 sq. ft in total. The bigger of two will take the title for the largest Irish-owned net zero energy distribution centre in Ireland. The development also includes:

  • The extension of the internal estate road and provision of internal access/egress spurs and pedestrian access.
  • 151 car parking spaces and bicycle parking.
  • 58 HGV parking spaces and HGV marshalling yards.
  • 5-level access goods doors and 24 dock levellers.
  • ESB substation.
  • Sprinkler tank and pump house.
  • HVO tank
  • Boundary treatments, hard and soft landscaping and all associated site development works above and below ground.

Primeline has been working closely with Castlebrowne contractors to achieve LEED Silver certification for the development. LEED-certified buildings are critical to addressing climate change and meeting ESG goals, enhancing resilience, and supporting more equitable communities. LEED is a holistic system that doesn’t simply focus on one building element, such as energy, water or health. Instead, it looks at the big picture, factoring in all critical elements that work together to create the best building possible.

Upon completion of the property, over 400 new jobs will be created less than ten minutes from Ashbourne’ s Centre. A fantastic opportunity to work for Ireland’s largest logistics, merchandising and retail support company. For more information and to keep up to date with news and careers please follow us on LinkedIn :

Primeline Group Fleet Investing in HVO Fossil Fuel Free Biofuels

As part of our commitment to our sustainable strategy, Primeline Group is implementing the usage of HVO fuels on Ashbourne-based vehicles starting in Q1 2024 with continuing rollout throughout 2024.

What is HVO Biofuel?

HVO, or hydrotreated vegetable oil, is the next generation of low-carbon diesel. It is derived from non-food grade crops, excess animal fats from food manufacturing, spent cooking oils, and tall oil. In a broader sense, biofuel is an energy source that is renewable and derived from algae, plants, or animals.

HVO fuels are now a practical option to help cut emissions from diesel vehicles and industries as the globe moves toward more environmentally friendly methods to slow down climate change and save the environment. It has nearly no sulphur or aromatics content and is categorized as a paraffinic fuel, an emerging category of cleaner transportation fuel.

Primeline and HVO Biofuel

With nearly 300 trucks in the Primeline fleet, our business relies heavily upon diesel engines using the European standard EN590 diesel. HVO fuel is an excellent solution to tackling emissions as it is interchangeable with the diesel that we currently use, allowing us to implement it instantly without changing our current assets and infrastructure. This results in a faster transition from fossil fuels and an immediate drop in carbon emissions emitted from our Ashbourne-based vehicles. A complete rollout across scope 1 is expected to be completed by the end of 2023.

Our Sustainability Strategy

The move to HVO biofuel at Primeline comes in combination with multiple other efforts included in our sustainability strategy. All of our sites across Ireland have moved to certifiable renewable energy contracts. We have also invested €1.2m into the installation of two 460kw solar PV plants, one of which was completed in 2023 with the other being installed in 2024. These efforts will combine to achieve Primeline’s long-term sustainability goals of carbon neutrality by 2035.

Exciting News: Primeline Sales and Marketing Rebrands to Johnson Bros.

Primeline Sales and Marketing, a significant division of the Primeline group has officially undergone a rebrand to Johnson Bros. This change reflects a strategic decision to utilise an illustrious heritage dating back to 1893 in order to maintain continued success in an ever-changing market. Johnson Bros. boasts an impressive track record in sales and marketing working alongside some of the world’s biggest brands for over a century.

“This rebranding marks a pivotal milestone in further developing our sales and marketing division. Embracing the name Johnson Bros. not only embraces our impressive history but also strategically positions us for sustained growth and success in the future.” – Oliver Sutherland, Director of route to market

As part of this transition, the offices in unit 12b, Ashbourne, have undergone a facelift with new branding and a brand-new reception area. Johnson Bros has also launched a brand-new website where you can learn about the Johnson Bros team, the brands they work with and how they can help you and your brand excel in the Irish market. Existing clients and partners of Primeline Sales and Marketing can expect the same outstanding service they have come to rely on, now reinforced by the rich history of Johnson Bros.

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